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Privacy Policies

VisionWeb understands its responsibility to protect the privacy of all its users, whether they are eyecare professionals or current or potential patients. VisionWeb will do its best to provide high standards of privacy appropriate to each of these groups. Personal health and practice information is precious, and demands the highest level of privacy for those who choose to share that information.

All Users
VisionWeb makes it easy for all users to find, read and understand our privacy policies, which include:

User Collection Information Disclosure
VisionWeb may on occasion seek information about its users, primarily in the area of computer "cookies," which allow users to enter personal information once, and then have that information stored on their computers to allow for easier identification and data entry. This information will never be shared with anyone outside of VisionWeb without first getting your permission. In addition, on the rare occasions when we will ask for your permission, you must opt in to approve the sharing of it.

Collection or Use of Aggregate Data
VisionWeb will on occasion report to its investors and other interested parties aggregate data. This is data collected from individuals or groups of individuals. We promise to process this information so that no uniquely identifiable information about an individual can ever be distributed to an outside party.

Access to Personal Information Collected by VisionWeb and Provided to Unrelated Third Parties
VisionWeb will never share your personal or patient information with any outside party, related or unrelated, without your specific, opt-in, consent.

Digital Communications
When you register on this VisionWeb site, you will be asked to provide certain information about yourself, such as your e-mail address, your preferences for certain kinds of information, and other forms of demographic details. This data will never be shared with outside third parties but will be used to provide you with customized content based on your preferences. You may change your communication preferences at any time by clicking the link labeled email preferences in any communication you receive from us. Some of the data will be aggregated to provide information to interested third parties. However, the data will be processed so that no uniquely identifiable information about an individual can ever be distributed to an outside party.

Eyecare Professional Users
As eyecare professionals and practitioners, you know how important it is to protect your privacy and that of your current or potential patients. VisionWeb will do its best to provide you and your practice with the highest level of privacy, and to guard your patient information. Here's how it works:

Only qualified eyecare practices will be permitted to enter the professional section of the VisionWeb site. Eyecare providers who are dispensing professionals must first register a user name and password with VisionWeb in order to access the website's Professional areas. This means, of course, that eyecare professional users should protect their user names and passwords. You should also consider changing your password and user name on a regular basis to ensure privacy.

"Cookies" are small files of information stored on your computer's hard drive by your Internet browser. These "cookies" are used by websites to personalize and identify the user. VisionWeb uses "cookies" to store information such as your Shopping Cart status and your VisionWeb ordering history.

By logging on to VisionWeb with your password and username, you consent to the collection and use of this information by VisionWeb. If there are changes to our privacy policy, we will post them on this page so that you will always be aware of what information we collect, how we collect it, and the circumstances under which we will disclose it. If you should ever have a question about our privacy policy, or wish to remove your data from our systems, please e-mail us:

Google Tag Manager
This website uses Google Tag Manager, a web analytics service provided by Google, Inc. (“Google”).  Google Tag Manager uses “cookies”, which are text files placed on your computer, to help the website analyze how users use the site. The information generated by the cookie about your use of the website (including your IP address) will be transmitted to and stored by Google on servers in the United States . Google will use this information for the purpose of evaluating your use of the website, compiling reports on website activity for website operators and providing other services relating to website activity and internet usage.  Google may also transfer this information to third parties where required to do so by law, or where such third parties process the information on Google's behalf. Google will not associate your IP address with any other data held by Google.  You may refuse the use of cookies by selecting the appropriate settings on your browser, however please note that if you do this you may not be able to use the full functionality of this website.  By using this website, you consent to the processing of data about you by Google in the manner and for the purposes set out above.

Display Advertising
This website has implemented and uses remarketing tools via Google Analytics Display Advertising.  Visitors to this site can opt-out of Google Analytics for Display Advertising and customize Google Display Network ads using the Ads Preferences Manager. By using Remarketing with Google Analytics to advertise online, third party vendors, including Google, show ads from this website across the internet. This website and third-party vendors, including Google, use first-party cookies (such as the Google Analytics cookie) and third-party cookies (such as the DoubleClick cookie) together to inform, optimize, and serve ads based on past visits to this website. Visitors to this website can also opt-out by using the Google Analytics opt-out browser add-on.

Special Provisions for Residents of the EU:

The personal data we collect will be used for the following purposes:

  • Placing eyeglass, frame, and contact lens orders through
  • Communicating these orders to the lab of your choosing
  • Sending occasional messages related to service operations
  • Running occasional advertising campaigns and conducting market research
  • Troubleshooting system and performance problems

Our legal basis for processing the personal data:

  • It is necessary in order to process and ship your orders
  • It is necessary to keep you informed of application features and performance

Any legitimate interests pursued by us, or third-parties we use, are as follows:

In order to process an order through VisionWeb, we collect the following information:

  • Business Name
  • Business Address
  • Business Phone
  • Eyecare Business Type
  • Administrator Name
  • Administrator Phone
  • Administrator Email Address
  • User Name
  • Password (encrypted)
  • Rx data
  • Optical measurements
  • Lens choice
  • Lens coatings
  • Frame choice
  • Tracking cookies
  • Ordering log files

We do not collect any data the GDPR considers a special category (health, racial or ethnic origin, religious or political affiliation, trade union membership.)

By using the site, you are consenting to this privacy notice you and giving us permission to process the data you provide to us specifically for the purposes identified.

EU residents may withdraw consent at any time by contacting When this request is made, we will delete your user account and all orders you have placed through our system.



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